FUJIFILM X JUAN PABLO

A CRAZY EXPERIENCE…

I actually switched to Fujifilm pretty recently — like, literally last year. Funny enough, right after that, my photos started getting a bit of traction after what felt like years of absolute silence. And it all happened fast… basically right at the start of 2025.

Because of that momentum, I started posting videos and photos weekly, really leaning into the idea that photography is about creativity, not the gear. With that mindset, I ditched the big “serious” camera and went for something more casual, forcing myself to rely on imagination instead of specs.

Then Fujifilm reached out and asked if I wanted to collaborate on an unreleased camera at the time. So we put together a very special video — starring my mom and a close friend — to showcase it.

That camera was the Fujifilm X-T30 III.